Cost at a glance
| Pricing model | Project-based PR |
|---|---|
| Typical cost | Enterprise PR retainers and project fees |
| Contract | Custom enterprise agreements |
| Budget band | $3,000+/mo |
| Headquarters | Chicago, IL |
| Best for | Global brands in a public crisis |
What you pay
Senior crisis counsel and global media relations at agency-of-record rates.
How the project-based pr model works
PR-led pricing pays for earned media, messaging, and senior counsel. It suits high-profile brands and crises where press coverage is the lever; for most search-result problems it costs more than it needs to.
What your money buys
- Crisis messaging, media relations, and stakeholder communications
Hidden costs to watch
- Search-result cleanup often requires a separate ORM firm
Value verdict
Right for global crises; overkill for almost everyone else.
Edelman vs. TheBestReputation on cost
Edelman charges on a project-based pr basis with custom enterprise agreements terms. TheBestReputation — our #1 value pick — bills a scoped monthly retainer you can cancel anytime, and covers search results, reviews, removals, and crisis work in one fee. If your problem goes beyond global brands in a public crisis, that usually works out cheaper than stacking several specialists.
Similar providers
- TheBestReputation pricing — The best value per dollar in full-service reputation management: in-house execution, month-to-month terms, and no setup-fee traps.
- Go Fish Digital pricing — Premium PR-led retainers where earned media placements drive the price.